Social Minds · Hospitality Music Direction
Every Great Place Has a Signature Sound.
Bespoke music identities and ongoing sound direction for exceptional hospitality destinations.
Philosophy
Atmosphere Is Never Accidental.
Guests remember how a place made them feel long before they remember what they ordered. Architecture sets the frame, lighting sets the mood, and music sets the pace: how long people stay, how they talk, and when the room comes alive.
That's why we treat sound as part of a venue's design, not as background. It is planned, selected and shaped through the day, exactly like lighting and interiors.
We Don't Play Music. We Design How Places Feel.
International experience
From Iconic Destinations to Your Venue.
Social Minds music direction is led by founder Ilana Ostozanov, a DJ and music curator who has performed at Zuma Mykonos, Nikki Beach and Cavo Tagoo Santorini.
Years behind the booth at those destinations taught her how sound moves a room: when to hold back at lunch, when to lift at sunset, and how to carry energy into the night without breaking the experience. That knowledge is the foundation of every venue we work with.
- ZumaMykonos
- Nikki Beach
- Cavo TagooSantorini
Venue names refer to past performances, résumé, partnerships and collaborations.
What we do
Your Space. Your Sound. Your Identity.
Music Identity Design
We develop your venue's musical DNA from its concept, design, audience, atmosphere and hospitality philosophy.
Bespoke Music Curation
Distinctive music collections built through human curation, specialist knowledge and carefully selected discoveries. Every venue receives a musical identity developed for it alone.
No generic Spotify playlists. No AI-built playlists.
Day-to-Night Programming
Music journeys for every hour and atmosphere, from lunch to late night and seasonal occasions, with seamless transitions between energy levels.
Ongoing Music Direction
An annual partnership on a monthly retainer: periodic updates, seasonal refreshes, new discoveries and continuous creative oversight.
The musical journey
From Daylight to After Dark.
Music moves with your guests. Every hour gets its own energy, and the transitions between them are designed so no one notices them.
- Midday
Lunch
Light and airy. Music that leaves room for conversation and daylight.
- Golden hours
Afternoon
A gentle groove that starts to build movement, without rushing.
- Golden hour
Sunset
The moment the room opens up. Warmth, depth and a gradual lift.
- Evening
Dinner
Elegant and focused, with energy that supports the meal and the table.
- After dark
Late Night
Depth, rhythm and confidence. The room shifts into night.
Plus seasonal collections and special occasions, from summer to the holidays.
Social Minds | Signature Sessions
Your Signature Sound. Brought to Life.
Exclusive monthly DJ sessions, personally curated and performed to elevate your venue's atmosphere.
Beyond managing your everyday music, Ilana brings your venue's musical identity to life in a live performance, once a month. Not a DJ booking, but a curated experience that extends the sound we designed together, built around your concept, clientele and atmosphere.
When a session returns every month, it becomes part of who you are: a named night your guests recognize, look forward to and come back for.
- Sunset Sessions
- Dinner Sessions
- Aperitivo Sessions
- Late-Night Sessions
- Monthly Residencies
Personally performed by Ilana, so availability is limited each season.
Annual partnerships
Not Just a Playlist. A Long-Term Creative Partnership.
Option A
Music Direction
- Music identity design
- Bespoke music curation
- Day-to-night programming
- Seasonal refreshes and ongoing direction all year
Option B · Includes live sessions
Music Direction + Signature Sessions
- Everything in Music Direction
- One live session a month, personally performed by Ilana
- A named monthly series built around your venue
- Limited availability
Option C
Custom Hospitality Partnership
- For hotels, hospitality groups and multi-location venues
- A distinct sound identity for each venue, under one creative direction
- A tailored session schedule
- Scope defined together
All partnerships are annual. Every proposal is tailored to the venue, and pricing is shared in a private consultation.
Request a private consultationThe Social Minds difference
Curated by Experience. Never by Algorithm.
Human curation
Every track is chosen by people who listen, not by a recommendation engine.
Rare discoveries
We dig beyond the obvious for carefully chosen pieces that give your venue a recognizable sound.
Creative direction
One consistent point of view across the year, evolving with your venue.
No AI-built playlists
Every playlist is selected and sequenced by people, never generated by AI or an algorithm.
Curated collections are built from carefully selected existing recordings. Original mixes are produced for a venue only when commissioned. Public performance licensing is reviewed with every venue before launch.
Private consultation
Let's Define Your Sound.
Tell us about your venue, and we'll be in touch to arrange a private consultation and a tailored proposal.